/* Plumbline Operational Systems — plumblineops.com (v3, GHL-arc + pain-led)
   Palette: brand plum + working gold on warm paper. Type: Fraunces display /
   Manrope body. Structure follows the proven direct-response arc:
   hero → pain stats → consolidation → lifecycle tabs → comms → economics →
   proof numbers → AI → objection removal → pricing → websites → FAQ → CTA,
   with a sticky CTA bar after scroll. */

:root {
  --plum: #4A2574;
  --plum-deep: #2A1544;
  --plum-ink: #1E0F33;
  --gold: #C8922A;
  --gold-light: #E3B45C;
  --paper: #FAF8F5;
  --card: #FFFFFF;
  --ink: #231A2E;
  --muted: #6E6579;
  --line: #E8E2DA;
  --ok: #2E7D4F;
  --radius: 14px;
}

* { box-sizing: border-box; margin: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--paper);
  color: var(--ink);
  font-family: "Manrope", system-ui, sans-serif;
  font-size: 16.5px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

.wrap { max-width: 1120px; margin: 0 auto; padding: 0 24px; }

h1, h2, h3, .display {
  font-family: "Fraunces", Georgia, serif;
  font-weight: 600;
  line-height: 1.12;
  letter-spacing: -0.01em;
  text-wrap: balance;
}

a { color: var(--plum); text-decoration: none; }
a:hover { text-decoration: underline; }

/* ── nav ── */
.nav { display: flex; align-items: center; gap: 28px; padding: 22px 0; }
.brand {
  font-family: "Fraunces", serif; font-weight: 700; font-size: 21px;
  color: var(--plum-ink); text-decoration: none; letter-spacing: -0.01em;
}
.brand:hover { text-decoration: none; }
.brand .tick { color: var(--gold); }
.hero .brand, .hero .nav-links a { color: #fff; }
.hero .nav-links a:hover { color: var(--gold-light); }
.nav-links { display: flex; gap: 24px; margin-left: auto; align-items: center; }
.nav-links a { color: var(--muted); font-weight: 600; font-size: 14.5px; }
.nav-links a:hover { color: var(--plum-ink); text-decoration: none; }

.btn {
  display: inline-block; font-weight: 700; font-size: 15px;
  padding: 13px 26px; border-radius: 999px; text-decoration: none;
  transition: transform .15s ease, box-shadow .15s ease;
}
.btn:hover { text-decoration: none; transform: translateY(-1px); }
.btn-gold { background: var(--gold); color: var(--plum-ink); box-shadow: 0 6px 18px rgba(200,146,42,.28); }
.btn-gold:hover { box-shadow: 0 10px 24px rgba(200,146,42,.36); }
.btn-ghost { border: 1.5px solid rgba(255,255,255,.35); color: #fff; }
.btn-plum { background: var(--plum); color: #fff; }
.btn-sm { padding: 10px 20px; font-size: 14px; }

/* ── sticky CTA bar (appears on scroll) ── */
.sticky-bar {
  position: fixed; top: 0; left: 0; right: 0; z-index: 60;
  background: var(--plum-ink); color: #fff;
  display: flex; align-items: center; justify-content: center; gap: 18px;
  padding: 10px 16px; transform: translateY(-110%); transition: transform .25s ease;
  box-shadow: 0 6px 24px rgba(30,15,51,.35);
}
.sticky-bar.on { transform: translateY(0); }
.sticky-bar p { font-weight: 700; font-size: 14.5px; }
.sticky-bar .btn { padding: 8px 18px; font-size: 13.5px; }
@media (max-width: 640px) { .sticky-bar p { display: none; } }

/* ── hero ── */
.hero {
  background: linear-gradient(160deg, var(--plum-ink) 0%, var(--plum-deep) 55%, var(--plum) 130%);
  color: #fff;
  border-radius: 0 0 32px 32px;
  overflow: hidden;
  position: relative;
}
.hero::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background:
    radial-gradient(600px 300px at 85% 15%, rgba(200,146,42,.14), transparent 60%),
    radial-gradient(500px 400px at 10% 90%, rgba(255,255,255,.05), transparent 60%);
}
.hero .wrap { position: relative; z-index: 1; }
.hero-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 44px; align-items: center; padding: 48px 0 40px; }
@media (max-width: 900px) { .hero-grid { grid-template-columns: 1fr; } }
.eyebrow {
  font-size: 12.5px; font-weight: 800; letter-spacing: .18em;
  text-transform: uppercase; color: var(--gold-light); margin-bottom: 18px;
}
.hero h1 { font-size: clamp(36px, 4.8vw, 54px); color: #fff; margin-bottom: 20px; }
.hero h1 em { font-style: italic; color: var(--gold-light); }
.hero p.lede { font-size: 18.5px; color: rgba(255,255,255,.84); max-width: 56ch; margin-bottom: 30px; }
.hero-ctas { display: flex; gap: 14px; flex-wrap: wrap; align-items: center; }
.hero-note { font-size: 13.5px; color: rgba(255,255,255,.55); margin-top: 14px; }

/* hero dashboard vignette */
.dash {
  background: var(--paper); border-radius: 18px; padding: 20px;
  box-shadow: 0 30px 70px rgba(0,0,0,.4);
}
.dash-top { font-size: 11px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); margin-bottom: 12px; display: flex; justify-content: space-between; }
.dash-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.dash-tile { background: var(--card); border: 1px solid var(--line); border-radius: 12px; padding: 12px 14px; }
.dash-tile .t { font-size: 11.5px; font-weight: 700; color: var(--muted); }
.dash-tile .v { font-family: "Fraunces", serif; font-size: 22px; font-weight: 600; color: var(--plum-ink); font-variant-numeric: tabular-nums; }
.dash-tile .d { font-size: 11px; font-weight: 700; }
.dash-tile .d.up { color: var(--ok); }
.dash-tile .d.warn { color: #B4530A; }
.dash-alert {
  margin-top: 10px; background: rgba(200,146,42,.1); border: 1px solid rgba(200,146,42,.35);
  border-radius: 12px; padding: 10px 14px; font-size: 12.5px; color: var(--ink);
}
.dash-alert strong { color: var(--plum-ink); }

/* the loop strip */
.loop {
  display: flex; flex-wrap: wrap; align-items: stretch;
  background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.12);
  border-radius: var(--radius); margin: 6px 0 42px; overflow: hidden;
}
.loop .stage { flex: 1 1 150px; padding: 16px 18px; min-width: 150px; }
.loop .stage + .stage { border-left: 1px solid rgba(255,255,255,.1); }
.loop .k { font-size: 11px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--gold-light); }
.loop .v { font-size: 14px; color: rgba(255,255,255,.85); margin-top: 4px; line-height: 1.4; }
.loop-back {
  flex-basis: 100%; text-align: center; padding: 9px 16px;
  border-top: 1px solid rgba(255,255,255,.1);
  color: var(--gold-light); font-size: 13px; font-weight: 700; letter-spacing: .06em;
}

/* ── sections ── */
section { padding: 72px 0; }
.kicker {
  font-size: 12.5px; font-weight: 800; letter-spacing: .16em;
  text-transform: uppercase; color: var(--gold); margin-bottom: 12px;
}
h2 { font-size: clamp(28px, 3.6vw, 40px); color: var(--plum-ink); margin-bottom: 14px; }
.sub { color: var(--muted); max-width: 66ch; font-size: 17px; }
.center { text-align: center; }
.center .sub { margin: 0 auto; }

/* pain stats bar */
.pains { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: 18px; margin-top: 40px; }
.pain {
  background: var(--card); border: 1px solid var(--line); border-left: 4px solid var(--plum);
  border-radius: 12px; padding: 22px 22px;
}
.pain .n { font-family: "Fraunces", serif; font-size: 34px; font-weight: 600; color: var(--plum-ink); }
.pain .l { font-size: 14px; color: var(--muted); margin-top: 4px; }
.fineprint { font-size: 12px; color: #9B93A6; margin-top: 16px; }

/* replace-the-stack */
.stack { display: grid; grid-template-columns: 1fr auto 1fr; gap: 24px; align-items: center; margin-top: 40px; }
@media (max-width: 760px) { .stack { grid-template-columns: 1fr; } .stack-arrow { transform: rotate(90deg); } }
.stack-col { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px 26px; }
.stack-col h3 { font-size: 18px; color: var(--plum-ink); margin-bottom: 12px; }
.stack-col ul { list-style: none; margin: 0; padding: 0; }
.stack-col li { font-size: 14.5px; padding: 5px 0; color: var(--muted); }
.stack-col.before li { text-decoration: line-through; text-decoration-color: rgba(110,101,121,.5); }
.stack-col.after { border: 2px solid var(--gold); box-shadow: 0 14px 40px rgba(200,146,42,.14); }
.stack-col.after li { color: var(--ink); text-decoration: none; padding-left: 24px; position: relative; }
.stack-col.after li::before { content: "✓"; position: absolute; left: 0; color: var(--gold); font-weight: 800; }
.stack-arrow { font-size: 34px; color: var(--gold); text-align: center; font-weight: 800; }

/* ── lifecycle tabs ── */
.tabs-nav { display: flex; gap: 8px; flex-wrap: wrap; justify-content: center; margin: 40px 0 0; }
.tab-btn {
  border: 1.5px solid var(--line); background: var(--card); color: var(--muted);
  font-family: "Manrope", sans-serif; font-weight: 800; font-size: 14px;
  padding: 11px 20px; border-radius: 999px; cursor: pointer;
  transition: all .15s ease;
}
.tab-btn:hover { border-color: var(--gold); color: var(--plum-ink); }
.tab-btn.on { background: var(--plum); border-color: var(--plum); color: #fff; }
.tab-panel { display: none; margin-top: 36px; }
.tab-panel.on { display: block; }
.tab-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 44px; align-items: center; }
@media (max-width: 860px) { .tab-grid { grid-template-columns: 1fr; gap: 28px; } }
.tab-panel h3 { font-family: "Fraunces", serif; font-size: clamp(22px, 2.6vw, 30px); color: var(--plum-ink); margin-bottom: 8px; }
.tab-pain { font-size: 15px; color: var(--muted); font-style: italic; margin-bottom: 16px; }
.checks { margin: 0; padding: 0; list-style: none; columns: 2; column-gap: 28px; }
@media (max-width: 640px) { .checks { columns: 1; } }
.checks li { font-size: 14.5px; color: var(--ink); padding: 5px 0 5px 24px; position: relative; break-inside: avoid; }
.checks li::before { content: "✓"; position: absolute; left: 0; color: var(--gold); font-weight: 800; }
.checks.single { columns: 1; }
.tab-cta { margin-top: 22px; }

/* CSS product vignettes */
.vignette {
  background: var(--card); border: 1px solid var(--line); border-radius: 18px;
  padding: 24px; box-shadow: 0 18px 44px rgba(30,15,51,.09);
}
.vg-title { font-weight: 800; font-size: 13px; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); margin-bottom: 14px; }
.vg-row { display: flex; justify-content: space-between; gap: 12px; padding: 9px 0; border-bottom: 1px dashed var(--line); font-size: 14.5px; }
.vg-row span:last-child { color: var(--muted); font-variant-numeric: tabular-nums; }
.vg-total { display: flex; justify-content: space-between; padding: 12px 0 0; font-weight: 800; font-size: 16px; color: var(--plum-ink); }
.vg-badge {
  display: inline-block; margin-top: 14px; background: rgba(46,125,79,.1); color: var(--ok);
  border: 1px solid rgba(46,125,79,.3); font-weight: 800; font-size: 13px;
  padding: 5px 12px; border-radius: 999px;
}
.vg-tiers { display: flex; gap: 8px; margin-top: 16px; }
.vg-tier {
  flex: 1; text-align: center; font-size: 13px; font-weight: 700; padding: 9px 6px;
  border: 1.5px solid var(--line); border-radius: 10px; color: var(--muted);
}
.vg-tier.on { border-color: var(--gold); background: rgba(200,146,42,.08); color: var(--plum-ink); }
.vg-stamp { font-size: 12px; color: #9B93A6; margin-top: 12px; }

.phone {
  width: min(300px, 100%); margin: 0 auto; background: var(--plum-ink);
  border-radius: 32px; padding: 14px 12px; box-shadow: 0 24px 60px rgba(30,15,51,.28);
}
.phone-screen { background: var(--paper); border-radius: 22px; padding: 20px 16px; }
.ph-app { font-size: 11px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); margin-bottom: 12px; }
.ph-card { background: var(--card); border: 1px solid var(--line); border-radius: 12px; padding: 14px; }
.ph-card h4 { font-family: "Fraunces", serif; font-size: 16px; color: var(--plum-ink); margin-bottom: 6px; }
.ph-card p { font-size: 13px; color: var(--muted); line-height: 1.45; }
.ph-assets { display: flex; flex-wrap: wrap; gap: 6px; margin: 10px 0 12px; }
.ph-assets span { font-size: 11.5px; font-weight: 700; background: rgba(74,37,116,.08); color: var(--plum); padding: 4px 9px; border-radius: 999px; }
.ph-btn { display: block; text-align: center; background: var(--gold); color: var(--plum-ink); font-weight: 800; font-size: 14px; padding: 10px; border-radius: 10px; }

/* comms section */
.comms { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 20px; margin-top: 40px; }
.comm { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px 24px; }
.comm .icon { width: 42px; height: 42px; border-radius: 11px; display: flex; align-items: center; justify-content: center; font-size: 20px; background: rgba(74,37,116,.08); margin-bottom: 14px; }
.comm h3 { font-size: 17.5px; color: var(--plum-ink); margin-bottom: 8px; }
.comm p { font-size: 14.5px; color: var(--muted); }

/* included / economics table */
.inc-shell { background: linear-gradient(160deg, var(--plum-ink), var(--plum-deep)); border-radius: 24px; padding: 48px 40px; color: #fff; }
.inc-shell h2 { color: #fff; }
.inc-shell .sub { color: rgba(255,255,255,.72); }
.inc-table { width: 100%; border-collapse: collapse; background: var(--paper); border-radius: 14px; overflow: hidden; margin-top: 32px; font-size: 14.5px; }
.inc-wrap { overflow-x: auto; margin-top: 0; border-radius: 14px; }
.inc-table th { text-align: left; font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); padding: 14px 18px; border-bottom: 2px solid var(--line); }
.inc-table th:last-child, .inc-table td:last-child { text-align: right; }
.inc-table td { padding: 11px 18px; border-bottom: 1px solid var(--line); color: var(--ink); }
.inc-table td.cost { color: var(--muted); font-variant-numeric: tabular-nums; white-space: nowrap; }
.inc-table .chip { display: inline-block; background: rgba(46,125,79,.12); color: var(--ok); font-weight: 800; font-size: 12px; padding: 4px 12px; border-radius: 999px; white-space: nowrap; }
.inc-table tr.total td { font-weight: 800; color: var(--plum-ink); font-size: 15.5px; border-bottom: none; background: rgba(200,146,42,.08); }
.inc-note { font-size: 12.5px; color: rgba(255,255,255,.55); margin-top: 14px; }
@media (max-width: 720px) { .inc-shell { padding: 32px 20px; } }

/* numbers band */
.numbers {
  background: var(--card); border: 1px solid var(--line);
  border-radius: 24px; padding: 40px 40px;
  display: flex; flex-wrap: wrap; gap: 26px 44px; justify-content: space-between;
}
.num { min-width: 128px; }
.num .n { font-family: "Fraunces", serif; font-size: 36px; font-weight: 600; color: var(--plum); font-variant-numeric: tabular-nums; }
.num .l { font-size: 13.5px; color: var(--muted); margin-top: 2px; }

/* AI band */
.ai-band {
  background: linear-gradient(150deg, var(--plum-deep), var(--plum));
  color: #fff; border-radius: 24px;
  padding: 44px 42px; display: grid; grid-template-columns: 1.2fr .8fr; gap: 40px; align-items: center;
}
.ai-band h2 { color: #fff; }
.ai-band .kicker { color: var(--gold-light); }
@media (max-width: 820px) { .ai-band { grid-template-columns: 1fr; padding: 32px 26px; } }
.ai-list { list-style: none; margin: 18px 0 0; padding: 0; }
.ai-list li { padding: 7px 0 7px 26px; position: relative; font-size: 15px; color: rgba(255,255,255,.88); }
.ai-list li::before { content: "✓"; position: absolute; left: 2px; color: var(--gold-light); font-weight: 800; }
.ai-note {
  background: rgba(255,255,255,.08); border: 1px solid rgba(255,255,255,.18); border-radius: 14px;
  padding: 22px 24px; font-size: 15px; color: rgba(255,255,255,.88);
}
.ai-note strong { color: #fff; }

/* objection removal trio */
.easy { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 20px; margin-top: 40px; }
.easy .comm { border-top: 3px solid var(--gold); }

/* proof */
.proof {
  background: var(--card); border: 2px solid var(--gold); box-shadow: 0 14px 40px rgba(200,146,42,.12);
  border-radius: 24px; padding: 46px 44px;
}
@media (max-width: 720px) { .proof { padding: 32px 24px; } }

/* pricing philosophy */
.pricing-cards { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 20px; margin-top: 40px; }
.pcard { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 26px 24px; }
.pcard h3 { font-size: 18px; color: var(--plum-ink); margin-bottom: 8px; }
.pcard p { font-size: 14.5px; color: var(--muted); }

/* website plans mini */
.tiers { display: grid; grid-template-columns: repeat(auto-fit, minmax(250px, 1fr)); gap: 20px; margin-top: 36px; }
.tier {
  background: var(--card); border: 1px solid var(--line); border-radius: var(--radius);
  padding: 26px 24px; display: flex; flex-direction: column; position: relative;
}
.tier.star { border: 2px solid var(--gold); box-shadow: 0 14px 40px rgba(200,146,42,.14); }
.tier .flag {
  position: absolute; top: -13px; left: 24px; background: var(--gold); color: var(--plum-ink);
  font-size: 11.5px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase;
  padding: 4px 12px; border-radius: 999px;
}
.tier h3 { font-size: 18px; color: var(--plum-ink); }
.tier .price { font-family: "Fraunces", serif; font-size: 36px; font-weight: 600; color: var(--plum-ink); margin: 8px 0 2px; }
.tier .price span { font-family: "Manrope", sans-serif; font-size: 14px; color: var(--muted); font-weight: 600; }
.tier p.tag { color: var(--muted); font-size: 14px; }
.build-note {
  margin-top: 30px; background: var(--plum-ink); color: rgba(255,255,255,.85);
  border-radius: var(--radius); padding: 24px 28px; display: flex; gap: 18px;
  align-items: center; flex-wrap: wrap;
}
.build-note strong { color: #fff; }
.build-note .btn { margin-left: auto; }

/* faq */
.faq { max-width: 760px; }
.faq details {
  background: var(--card); border: 1px solid var(--line); border-radius: 12px;
  padding: 18px 22px; margin-top: 12px;
}
.faq summary { font-weight: 700; cursor: pointer; color: var(--plum-ink); font-size: 15.5px; }
.faq p { color: var(--muted); margin-top: 10px; font-size: 15px; }

/* final cta */
.final {
  background: linear-gradient(150deg, var(--plum-deep), var(--plum));
  border-radius: 24px; color: #fff; padding: 56px 48px;
  display: flex; align-items: center; gap: 32px; flex-wrap: wrap;
}
.final h2 { color: #fff; margin-bottom: 8px; }
.final p { color: rgba(255,255,255,.75); }
.final .btn { margin-left: auto; }
@media (max-width: 720px) { .final { padding: 40px 28px; } .final .btn { margin-left: 0; } }

/* footer */
footer { padding: 44px 0 60px; color: var(--muted); font-size: 14px; }
footer .cols { display: flex; gap: 32px; flex-wrap: wrap; align-items: flex-start; }
footer .grow { flex: 1; min-width: 240px; }
footer a { color: var(--muted); }
footer a:hover { color: var(--plum); }
footer .legal { margin-top: 18px; font-size: 13px; color: #9B93A6; }

/* policy pages */
.doc { max-width: 780px; padding: 48px 0 90px; }
.doc h1 { font-size: clamp(30px, 4vw, 42px); color: var(--plum-ink); margin-bottom: 8px; }
.doc .date { color: var(--muted); font-size: 14px; margin-bottom: 36px; }
.doc h2 { font-size: 22px; margin: 38px 0 10px; }
.doc p, .doc li { color: #4B4356; font-size: 15.5px; }
.doc ul { padding-left: 22px; }
.doc .highlight {
  background: rgba(200,146,42,.09); border: 1px solid rgba(200,146,42,.3);
  border-radius: 12px; padding: 18px 22px; margin: 16px 0;
}
.doc-page .nav-links a { color: var(--muted); }

@media (max-width: 720px) {
  .nav-links a:not(.btn) { display: none; }
  section { padding: 52px 0; }
  .build-note .btn { margin-left: 0; }
}